redbeech news-blog...

Norman Smyrell Managing Director of Redbeech had recently delivered a 'Value Based pricing'  seminar to representatives from PatioMaster authorised manufacturers at their national conference in Shifal Shropshire.

Sonya Baird, Marketing Manager for PatioMaster said: "Norman quickly understood our complicated business model and delivered a relevant and well targeted brief to our customers who are a mixture of small and large businesses with diverse levels of experience and knowledge.  The 'value added' seminar was extremely relevant to our business how we battle against increased raw material costs and falling sales prices"

Background to PatioMaster

PatioMAster is the UK's leading supplier of made to measure high quality PVCu in-line sliding patio doors.  They supply 2,3 or 4 pane sliding patio door systems with optional 'Secured by Design' accreditation that are capable of achieving an A rated door energy rating.  The range of doors is available in a choice of 19 colours and wood effect finishes.  PatioMaster products rank amongt the most highly specified and one of the most rigourly tested in the market place.

PatioMaster has ten authorised manufacturers nationally from East Kilbride in Scotland to Paignto in Devon from Lowersoft in Suffolk to Kidderminister in Worcestershire.  This means PatioMaster offers a unique national network of specialist regional manufacturers coupled with the backup of a comprehensive national customer support strategy.

PatioMaster is jsut one of the brands within the Epwin group which introduced PVC-u windows to the UK in 1976, since when it has become a vertically integrated company with interests covering the complete lifecycle of its products, from extrusion throught to installation, to post-consumer recycling and re-processing by the group facilities.  Approximately 50% of all UK PVC-u window manufacturing waste is recycled and reprocessed by the group.

As an independent British business employing over 2500 people.  Epwon is a major extruder of PVC-u and PVC-ue products and has a significant presence in the trade, retail, new build and social housing markets in the UK and Ireland.

Today Redbeech celebrates a landmark event in its relationship with BASF GmbH.  During the last five years Redbeech has, as members of a globally selected external facility, assisted in the development and delivery of a prestigious global training initiative for the marketing and sales community of BASF GmbH .  The training programme creates a common platform of understanding for accelerated success by marketing and sales delegates from across the business globally. The 750th delegate is a milestone in terms of the confidence that BASF has in the quality and experience of Redbeech people to deliver this exacting programme for accelerated success

Background to BASF

BASF – The Chemical Company, posted sales of €63.8 Billion in 2010.  The company employs 110,000 people in 14 divisions across 5 continents and over 200 countries.  BASF's strength is not only that it has an extremely broad product range, but also that it supplies almost every industry. BASF supplies industries such as the agriculture, construction, automotive, chemicals, plastics, energy and packaging industries with a wide variety of customer-specific products. BASF helps customers in almost all industries to be more successful.

BASF have been restructured according to related products, customer industries and production processes. This will enable BASF to more effectively combine competencies and knowledge and bring products and system solutions faster to market. The global training initiative for marketing and sales forms part of the BASF strategy for growth.

Managing Director of Redbeech Limited, Norman Smyrell, has confirmed the first years success of the sales and marketing training partnership with Shropshire Chamber of Commerce.

Norman Smyrell said: “We are delighted with the response from Shropshire Businesses to the Sales and Marketing programme of training courses we have developed specifically for Shropshire Chamber. During the past year we have trained staff from over 50 companies. In the next twelve months we expect these figures to grow beyond 100 as we expand the courses available and further-develop the skills of local businesses for their greater success. Now is the ideal time to invest in training that fully realises the potential of people and new business opportunities. People interested in doing so should click the seminars page of our website or visit the Chamber website at www.shropshire-chamber.co.uk to find out more”.

Managing Director of Shropshire Chamber of Commerce, Richard Sheehan has also confirmed the Chamber’s commitment to encouraging training of the county’s workforce in Sales and Marketing techniques. Richard Sheehan said: “Shropshire Chamber is committed to encouraging the business community to continue to invest in up-skilling its workforce in the area of Sales and Marketing. During these challenging times marketing budgets have come under great scrutiny, however maintaining a focus on the basic business disciplines will support a sustainable future for all. Norman Smyrell of Redbeech Limited delivers the Sales & Marketing courses at Shropshire Chamber in a well- equipped and modern venue. As a Fellow of the Institute of the Sales & Marketing Management, and with nearly 30 years experience of corporate business life he is well-qualified to impart his skills, knowledge and wisdom to delegates and I can thoroughly recommend Redbeech for your sales and Marketing needs”.

Picture:

Norman Smyrell and Vicky Barnes from Evans Easyspace (Shrewsbury) where recent Chamber courses have been held

In a recent interview Sarah Roberts, Growth Business Development Officer with WiRE (Women in Rural Enterprise) had this to say about Redbeech limited:

"WiRE has worked with Redbeech Limited on several key events over the past three years.  Redbeech personnel have developed and delivered effectively courses on negotiating, sales techniques and marketing, all specifically designed for female entrepreneurs in rural business start-ups.  Redbeech are currently working with us to develop an exciting new WiRE programme specifically targeting growth businesses in the rural economy.”

“To us at WiRE, Redbeech is an example of an organisation which delivers high standards of professionalism, innovation and creativity, worthy of endorsement.  I would recommend Redbeech limited to any business as an organisation which generates within other organisations inspiration to achieve extraordinary success”

How Redbeech has helped deliver ‘niche’ training:

Sarah continued:

“The WiRE membership, primarily consisting of women entrepreneurs based in the rural economy, finds that the standard approach to training seminars is ineffective and inappropriate.  Our experience of working with Norman Smyrell (Managing Director of Redbeech) is like a breath of fresh air.   Norman’s approach has been exceptional in his attention to detail and has taken great care to ensure that Redbeech programmes and materials match exactly our thinking about the real and perceived needs of the WiRE membership.   This is reflected in the excellent feedback and glowing comments we receive from members attending Redbeech seminars.”

For more about WiRE visit their web site: www.wireuk.org.  To learn how Redbeech can assist your people and business achieve extraordinary success contact us via the ‘contact us’ tab on this website or call us on 0870 114 9180.

Redbeech has agreed to develop and deliver sales and marketing training seminars that specifically meet the needs of Small and Medium Enterprises (SME's) who are members of the Shropshire Chamber of Commerce and Enterprise.  The newly launched Chamber Development Solutions brings business focused affordable training to Shropshire for the first time. 

This agreement offers Shropshire chamber menbers an opportunity to gain and grow essential sales and Markerting skills that will bring success during these tough economic times.  Investing in the sales and marketing abilities of employees now will also accelerate success as the recession begins to lift.

Norman Smyrell, Managing Director or Redbeech said "We welcome this opportunity to work alongside Shropshire Chamber of Commernce and Enterprise in facilitating the sales and marketing development of member organisations.  In our experience the businesses that are most successful are the ones that build consistent, customer centric sales and marketing teams. We recognise the importance of this Step, both for Redbeech and the Chamber, and are committed to its success". 

The first seminars to be delivered through the agreement are being held during June 2009 and are:

- Sellers Bootcamp
- Telephone Selling
- Winning Presentations

Information about each of these courses and how to book is avaiable in the 'Current Events' category of the 'Seminars' page of this web site.  You can find out more about how Redbeech could help you and your business develop a strong sales and marketing team by contacting us using the 'contact us' tab on this website or by telephone on 0870 114 9292.

Background to Shropshire Chamber of Commerce and Entreprise

Shropshire Chamber of Commerce provides a range of quality services to help local companies in the Small and Medium Enterprises (SME) sector manage and develop their businesses. The Chamber is concious of its role in providing business support and being the gateway to routes to government funding and initiatives and has recently gained contracts with the Learning Skills Council, Business Link West Midlands and Advantage West Midlands to ensure the Shropshire business communican maximise all the available support.

Help and advice is available including specific guidance in areas such as exporting and HR. They also provide a range of inter-trading and networking opportunities through successful Chamber Network Clubs and an extensive programme of business enhancing events including the Chamber Development Solutions initiative.

The Chamber's mission is to ensure that all of its members will have that crucial competitive edge over its non-members by delivering:

- Value added services that improve profitability
- Lobbying to ease the burden of legislation for members
- Providing inter-trading and networking opportunities
- Championing the cause of local business at local, regional and national level
- Motivating member businesses to success by the provision of support services   that facilitate growth
 
Through accessing exclusive member services the chamber works to gain and maintain the competitive edge for its members and continually develop the portfolio of exclusive member benefits they can access.